The Company Strategic Technology Group Essay - 964 Words

In 1994 the company Strategic Technology Group (STG) was founded by Atul Jain as an S corporation. The business of the company was to provide a high quality of consultancy for IT projects. STG started its business operations for 3 years from 1995 to 1998 and provide services to Mobil, Siemens, Mac, SRA, Freddie TRW, and Cable Wireless. In 1998, the company name was changed to TEOCO, which represents The Employee Owned Company. The company, TEOCO, changed its focus from consultancy to product development for the telecommunications industry. TEOCO expanded rapidly as the numbers of the employees exceeded 75. The company switched from an S corporation to a C corporation due to the maximum numbers of shareholders as the company was employees’ owner. TEOCO grew its products to its clients base and invested large amounts to three business: netgenShoper.com; online auction, Eventrix; an event planning portal, and AppreciationYou.com for employee retention support. Each of these has its own core value, business goals, and location. They are handled by different managers and are dependent on TEOCO’s cash flow for the developments of their entities. These business made TEOCO loses for the first year in 2000. To overcome losses, Atual as the CEO made a judicial decision to focus on activities that meet the company’s core value expertise and its base clients and that come through the telecom sector by enhancing its service with innovative products. In 2004, research andShow MoreRelatedEssay on Strategic Management and Strategic Competitiveness1374 Words   |  6 PagesRUNNING HEAD: STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS 1 Strategic Management and Strategic Competitiveness XXXXXXXX Strayer University BUS 499 Business Administration Capstone XXXXXXXX April 18, 2013 STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS 2 With offices in more than 30 countries, Red Hat, founded in 1993, is the worlds leading provider of open source solutions, using a community-powered approachRead MoreKey Strategic Experience On The Completion Of The Board Meetings1482 Words   |  6 Pagesthe key strategic experience on the completion of the board meetings that are equivalent in the 3 year period of management at WRSX. 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Revolutions The Road to Independence Essay - 877 Words

Revolution is a significant change of control or authority within a governmental setting. Most Revolutions are caused by political, social, and economic disputes. Consequently, the common matter for the American, French, and Latin America revolutions emerged to gain their own independence. In North America, the colonists put emphasis on their independence from Great Britain and established a new republic. In France, protesters abolished the authority of France and reorganized the French society, and Latin America sought liberty from Spain’s control. One thing all three revolutions had in common was that they were inspired by Enlightenment ideas. Since the development of these revolutions were encouraged by specific motives, they began to†¦show more content†¦Bentley et al (2008) state that â€Å" the Continental Congress adopted the Declaration of Independence on July 4, 1776, which declared American colonies independence from Britain† (p. 477, 478), however, t he American independence did not take place until Britain was defeated by the American powerful defense force. Hence, â€Å"by 1783, a peace treaty was signed ending the American Revolution and America (modern United States of America), was recognized as an independent state† (GlobalSecurity, 2010, para 28). Furthermore, the Declaration of Independence included philosophic beliefs, which resembled the Enlightenment political thought. The French Revolution The intellectual movement known as the Enlightenment political thought, and the American innovative thought on liberty inspired he French Revolution. After the American colonists’ successful independence win from British rule, the French Revolution (1789–1799) occurred when the leaders in France sought to replace their old monarchy with new cultural formation. Since â€Å"the French government was facing a substantial amount of dept after supporting American in their revolution† (Bentley et al, 2008, p. 479), France was facing economic and social problems and this revolt was a period of radical social and political turmoil. Besides the financial and social problem in France, under King Louis XVI’s rule, the upper class citizens insisted they have a greater share of authority. The Estates General, a gathering of three groupsShow MoreRelatedDBQ American Pageant #3 Essays652 Words   |  3 PagesAugust 13th, 2013 A.P. U.S. History DBQ The American Revolution By the 1750s, the American colonies had come a long way from their original struggles and failures. They had grown in both population and economic stability. 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High Performance Computing Environment †Free Samples to Students

Question: Discuss about the High Performance Computing Environment. Answer: Introduction: After analyzing a couple of advertisement, it is identified that the organization iiNet Subiaco are looking for network administrator who is capable of kicking off their networking career in the OpCen which is a communication as well as surveillance hub of iiNet. The main role of the networking administrator in iiNet is to monitor the business of iiNet and its network in order to identify faults so that proper resolution methods or strategies can be provided. The selection criteria include: Experience or exposure to networking Proper communication skill and outstanding customer service Can able to manage security as well as network facilities The organization iiNet Subiaco wants to hire network administrator who wants to start their networking career in the OpCen, which is a communication and surveillance hub in iiNet. The organization set some selection criteria for hiring the interested individuals in their organization. I have gone through the advertisement and found myself eligible for the job post as a network administrator. Lead in statement: I have proper knowledge in the field of networking and therefore I can manage any network infrastructure quite easily. First supporting evidence: I have completed by bachelor of information technology from CQU University and searching for a job as per my ability. I have appropriate knowledge of networking which can be utilized anywhere starting from maintenance of network infrastructure to various telecommunications related systems. I have completed training on intermediate level of Linux and thus I can work with Linux based infrastructure. I have appropriate skills in network performance tuning, network design and LAN knowledge. In addition to this, I have proper technical understanding, problem solving ability, strategic planning, quality focus as well as multi-tasker. Second supporting evidence: I can maintain proper environment of computing by determining different network requirements, installing upgrades and for monitoring different types of network related performance. I can also establish proper network specification by conferring various users by analyzing the workflow, various types of security networks and for designing different router administration. My engagement in upgrading network without providing references as well as support will be beneficial for the organization iiNet Subiaco. As per the requirement of the organization, I have the ability of maintain composure in a fast spaced environment like iiNet. Conclusion statement: Therefore, it is concluded that I am able in assisting the implementation of the core network, internet infrastructure, information security for ensuring the delivery of high-level performance to the service level agreements and provides proper customer service for supporting both the growth as well as revenue for all the IT related business within the organization. Lead in statement: I am quite good in communication and thus I am cable of communicating properly with external as well as internal stakeholders of the organization. First supporting evidence: I have the capability of building strong relationships with all the department of the organization. Effective communication is quite significant for the network administrators of the organizations so that they can perform various types of basic functions. Proper communication will be helpful in promoting motivation by informing as well as clearing the doubts related with the operation. Second supporting evidence: In order to accomplish various goals as well as objectives of the organization I have to accept the ownership for accomplishing different request and for exploring various types of opportunities, which I do very effectively. I also engage in maintaining proper network performance by communicating effectively with team members so that I can perform proper networking analysis as well as monitoring, troubleshooting related problems by communicating properly. I understand the knowledge that is related with connecting devices in order to form fast as well as efficient network. Conclusion statement: It can be concluded that with the help of effective communication I can be able to handle phone customer enquiries as well as face-to-face enquiries easily for resolving various types of operational as well as technical concerns of the organization. I am also capable of meeting the growth targets as well as revenue that are related with the IT sector of the business due to my communication skill. I am also capable of dealing with customers and I can easily deliver service as well as support at the premises of the customer First supporting evidence: I can also maintain users of the network quite efficiently by assigning various application accesses ensuring that maintenance as well as security for configuring it with the standards. They generally assist in gathering bid prices on various supplies as well as equipment whenever required. I can also monitor and can report licensing on various applications in order to make sure that compliance can be done on monthly basis. Second supporting evidence: I can maintain adequate level of knowledge within the operating system and application software that is being utilized for providing high levels of security to the networking system. The software application as well as hardware on the LAN must co-ordinate with the assistance from the third party whenever necessary Conclusion statement: I can set new network and can connect it with the existing one by utilizing a machine functioning router, which generally helps in creating an internetwork and I able to maintain proper security within the system. My ability of configuring machines in the office that helps in enabling the machines for connecting telephone lines with the network quite efficiency without creating any security related issues. It is identified that connection of the network with the internet helps in enabling the users so that network can be easily information from various other systems. This letter is mainly written for expressing interest in the possibility of getting employment within the IT department of the organization iiNet Subiaco. I have just completed bachelor of information technology from CQU University and therefore wants to start my career as a network administrator in your organization. I have gone through your advertisement and I am very much interested in the job role. The degree of bachelor of information technology with other 10 years of self-taught experience has mainly honed my expertise with all the application of technology that is utilized within the IT industry specifically in their area of technical support, networking as well as system administration. It is quite significant that the information support officers can work properly on their own as well as within the team in an efficient way. The ability of working on my own can be reflected in my six months of unaided work experience. In addition to this, being a member of Army Cadet Corps has provided me enough knowledge to work as a part of any team. The skills that are related with information technology help in allowing me to work efficiently in most of the areas of IT department. The skills that I have can be utilized anywhere starting from maintenance of network infrastructure to various telecommunications related systems. It is identified that open cabers registration helps me to install various types of network as well as phone points when required. Thank you so much for the time you have spent on considering my application. I am available for the interview for the job profile of network administrator at your convenience. I am also capable of commencing work immediately. References Bakke, M., Thompson, D., Kuik, T. and Rajendran, S., Cisco Technology, Inc., 2014.Policy based configuration of interfaces in a virtual machine environment. U.S. Patent 8,639,783. Cowan, J.E. and Menchaca, M.P., 2014. Investigating value creation in a community of practice with social network analysis in a hybrid online graduate education program.Distance Education,35(1), pp.43-74. de Assis, M.V., Rodrigues, J.J. and Proena, M.L., 2014. A seven-dimensional flow analysis to help autonomous network management.Information Sciences,278, pp.900-913. Fayazbakhsh, S.K., Chiang, L., Sekar, V., Yu, M. and Mogul, J.C., 2014, April. Enforcing Network-Wide Policies in the Presence of Dynamic Middlebox Actions using FlowTags. InNSDI(Vol. 14, pp. 533-546). Hoque, N., Bhuyan, M.H., Baishya, R.C., Bhattacharyya, D.K. and Kalita, J.K., 2014. Network attacks: Taxonomy, tools and systems.Journal of Network and Computer Applications,40, pp.307-324. Khamphakdee, N., Benjamas, N. and Saiyod, S., 2014, May. Improving intrusion detection system based on snort rules for network probe attack detection. InInformation and Communication Technology (ICoICT), 2014 2nd International Conference On(pp. 69-74). IEEE. Pijanowski, B.C., Tayyebi, A., Doucette, J., Pekin, B.K., Braun, D. and Plourde, J., 2014. A big data urban growth simulation at a national scale: configuring the GIS and neural network based land transformation model to run in a high performance computing (HPC) environment.Environmental Modelling Software,51, pp.250-268. Porras, P.A., Cheung, S., Fong, M.W., Skinner, K. and Yegneswaran, V., 2015, February. Securing the Software Defined Network Control Layer. InNDSS. R?ewski, P., Jankowski, J., Brodka, P. and Michalski, R., 2015. Knowledge workers collaborative learning behavior modeling in an organizational social network.Computers in Human Behavior,51, pp.1248-1260. Tootaghaj, D.Z., Farhat, F., Arjomand, M., Faraboschi, P., Kandemir, M.T., Sivasubramaniam, A. and Das, C.R., 2015, October. Evaluating the combined impact of node architecture and cloud workload characteristics on network traffic and performance/cost. InWorkload characterization (IISWC), 2015 IEEE international symposium on(pp. 203-212). IEEE.

Leadership Influence Skills free essay sample

This paper deals with skills that are required for a leader or manager to successfully lead an organization. This paper gives detailed information as to how a leader or manager can influence the organization. These methods include employee motivation, working relationship in the organization, leadership skills, inspiration and leaving a legacy for future leaders to follow. These traits provide a framework for successful leadership. Developing these characteristics will improve a leaders ability to guide an organization. An important aspect of leadership is the ability to influence those around you. This involves maintaining the focus of everybody involved in the organization to achieve the desired mission. There are several issues that can factor into the success of leadership influencing; the morale of the staff, the working relationship a leader has with the members of the organization and the resolution to previous conflicts. The four main activities related to leadership influencing are leadership skills, motivation ability communication and group activity skills. We will write a custom essay sample on Leadership Influence Skills or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Criminal Personality essays

Criminal Personality essays In order to determine what makes a criminal a "criminal," you must first understand their personality. Behavior is largely a result of the way a person things. A personality is what makes a person. Even though a person might have the look of a criminal, the thought patterns of that person are what make them a criminal. In this paper I would like to identify key points which link criminals to their personalities. Criminals decisions to commit crimes come from abnormal thinking patterns, says psychoanalysts from St. Elizabeth's Hospital. Researchers Yocheleson and Samenow identify similar thought patterns found in crimes, which include: constant lying, fail to develop empathy, expect their desires to be catered to them, loving someone for doing what they want, black and white thinkers (no middle ground or moderation), blames other, etc. Criminals which have been tested are proven to be less responsible, intolerant, and deficient in self-control, according to the California Psychological Inventory. Dealing with personality Hans J. Eysenck spent years defining whether criminal behavior had any relationship with personality. He broke his theory into two parts, identifying that personalities have three dimensions. Psychoticism, which describes people as being aggressive, egocentric, and impulsive. Neuroticism describes people with low self-esteem, anxiety, and wide mood swings. The third is extroversion, which describes the personality of an individual who is sensation seeking, dominant, and assertive. A majority of these traits are found in the criminals, which have been studied and classified. "Finding what matters to a person is crucial to furthering change"*. A person is a lot like a clock. To really know how it works you have to take apart and put all the pieces together one by one. And even though a person is not at all like a clock, in order to figure out how one's mind works and wh ...

2017 2018 Full Review of Every SAT Test Date

2017 2018 Full Review of Every SAT Test Date SAT / ACT Prep Online Guides and Tips Deciding when to take the SAT can be stressful because the best test dates aren't the same for everyone. Levels of preparation, goal scores, and other academic conflicts should all be considered in devising the most logical testing schedule for each student. The following is a full description of the pros and cons of each SAT test date in the 2017-2018 school year for sophomores, juniors, and seniors. You can use this guide to come up with a game plan that works for you! 2017 Test Dates These fall dates are usually best for juniors taking the test for the first time or seniors trying to improve those last few points to reach their goal. August 26, 2017 Sophomores This is probably too early for incoming sophomores to start taking the SAT. You most likely won't have learned all of the concepts that are being tested. Additionally, you probably won't know what your college goals are yet. It's better to hold off until you have a clearer idea of what colleges you are aiming for and thus what scores you are targeting. However, this is a great time to start preparing for the test. Junior This is a good first test date for juniors. You will know pretty much all the concepts that are tested and you will have time to prep over the summer. Plus, you'll have plenty of potential dates to retake the test later if you want to improve your score. Seniors If you're hoping to retake the test one last time before application season gets in full swing during your senior fall, this is a solid test date choice. You will also be able to devote time in the summer to studying so you can really improve your scores.This is also a good choice if you haven't taken the test at all because then you will have time to study and retake in November or even December if you need to. October 7, 2017 Sophomores Sophomore fall is too early for most students to begin taking the SAT because you may not have learned all the concepts that are tested.You can feel free to begin preparing at this point by doing practice questions or getting review books, but you should hold off on taking the test for realuntil you know exactly what you’re dealing with and what your score goals are.Most sophomores haven’t yet begun their college search, and knowing where you plan on applying is important in nailing down a target score. Juniors This is a good date for juniors to take the SAT for the first time. You will have learned pretty much all the concepts that are tested. Plus, You'llhave plenty of time after you get your scores back to study for test dates later this year if you’re still unsatisfied with your performance. Seniors If you want one last shot at the SAT after preparing over the summer, this is a good date to take it if you can't make the August 26 date.It’s before you’re too stressed out about college applications, and if you’re applying early decision you’ll still have plenty of time to send colleges updated score reports. QAS is offered on this test date! QAS is short for Question-and-Answer Service, which is a completeguide to your scores that will help you review them in more detail. It can be very useful in preparing for future retakes because you'll be able to see all the original questions, their difficulty levels, their types, and which you answered correctly and incorrectly. This can tell you a lot about the nature of your mistakes and how you might be able to avoid them going forward. QAS is offered for the October, MARCH, and May test dates. For the other dates, you'll be able to order the SAS, or Student Answer Service, which is a less comprehensive version of the QAS. PSAT Test Date: October , 2017 It's important to keep this date in mind if you're a sophomore or junior and plan to take the PSAT in preparation for the real test. You might shift your test-taking schedule forward or backward to accommodate the PSAT if you're worried about getting testing fatigue. Spending too many weekend mornings filling in little circles in unfamiliar classrooms could make anyone go crazy. November 4, 2017 Sophomores I’d say this is too soon to take the test as a sophomore unless you’re extremely well-prepared.It’s tough to know what your score goals are at this point because you probably haven’t started seriously looking at colleges.If you’re concerned about the SAT already, just take a practice test or the PSAT to get a better idea of what you’re expected to know and how much you need to prepare before you take it for the first time (ideally junior fall). Juniors This is another solid date for juniors to take the test for the first time.If you miss the October date, it’s a pretty good option unless you're taking the PSAT in late October and are worried about getting overwhelmed with too much standardized testing at once. If you take the SAT in November, you’ll still have a pretty solid buffer between getting your scores back and the test dates in spring 2018. Seniors This is the latest date for seniors who are applying to college early decision to take the SAT.Most schools still allow scores from the November test date to be submitted along with early decision applications even though the deadline has technically passed, but check the policies at your chosen colleges before signing up for this test date.If you’re applying regular decision this is a decent test date for you, although you might be busy preparing other components of your application.In general, I’d aim for August or October instead. December 2, 2017 Sophomores This is, again, a bit early, but there’s nothing wrong with taking the SAT at this time if you feel confident in your abilities.Don't stress yourself out too much about the SAT yet, though.If you’re curious about where you stand score-wise, I’d suggest just taking a timed practice test so you can see what you need to work on before you attempt the real test for the first time. Juniors This might be a tough time to take the SAT if you have big mid-year tests coming up or are distracted by the holidays.Still, if you didn’t get a chance to take it earlier in the fall, this could be a decent option.It’s well before the test dates in late spring and summer, so you’ll have time to look at your scores and study constructively before a potential retake in May, June, or August. Seniors For some schools, this is the last date that you can take the SAT and still submit your scores with a regular decision application.If you took the SAT in October as a senior and still are not happy with your scores, this might be your last chance to retake.Don’t focus on improving slightly on the SAT over completing the rest of your application, but if you wantone last chance this date is your best bet. Make the most wonderful time of the year even more so by taking the SAT! Can you say comfort and joy 2018 Test Dates Spring and summer dates will be too late for most seniors, but they are ideal for juniors and ambitious sophomores. March 10, 2018 Sophomores This is the earliest I would suggest taking the SAT as a sophomore. Some concepts that come up on the SAT are typically taught sophomore year.It’s best to wait until you’re more than halfway through the year so you’ll know what you’re doing on most of the questions even if you haven’t prepared much.If you take the test on this date your sophomore year, you’ll have a solid five months to review your scores and study for upcoming junior year test dates. Juniors This is actually a pretty good time to take the test as a junior because it won't conflict with most mid-year tests and finals.You’ll also have enough time to review your scores from fall test dates and make meaningful progress.You will get back your scores far in advance of senior year, and you can even retake the SAT in May, June, or even August if you’re hoping to finish up standardized testing this year. Seniors It’s too late by this point for seniors who applied to college this year to take the SAT.Make sure you get in your last chances earlier in the year if you’re still not satisfied with your scores. QAS is offered on this test date! May 5, 2018 Sophomores If you want to get started early and feel you are up to speed on all of the topics covered by the SAT, this could be a good date for you to take the test for the first time.You’ll get back your results in June and be able to use them to prepare for your first retake in August or in junior fall.At this rate, you could finish with standardized tests before you even start filling out college applications. Juniors This is a good time to take the SAT as a junior because it will probably happen before your finals, and you’ll get your scores back right at the beginning of the summer.You’ll have the whole summer to review your results and continue studying if necessary.The only issue with this date is that it might conflict with AP tests.If you’re in AP classes and are worried that you’ll be overwhelmed, I’d suggest taking the SAT in March, June, or August instead.Ideally, this will be your second time taking the SAT after your first attempt junior fall. QAS is offered on this test date! June 2, 2018 Sophomores Like the May test date, this might be a reasonable option for sophomores who feel prepared and are hoping to use this as a jumping off point for a retake junior fall.The main issue is that as a sophomore you’re more likely to take fewer AP classes and more regular classes that have finals that conflict with this test date.If you plan on taking the test sophomore spring, I’d suggest May over June. If both dates conflict, you could also do the August date. Juniors This is another reasonable testing option for juniors, especially those who feel confident about the test and have already prepared extensively.Sometimes, this can be better than the May test date because it doesn’t conflict with AP tests.However, it may conflict with regular in-class finals. You could also do the August test date if both dates conflict. August 25, 2018 Advice for this date is similar to advice for the 2017 August date: if you're a sophomore, this is too early. But this is a great choice for a junior taking the test for the first time or a senior who is taking the again before application season. After the test, you can get back to sitting around bonfires with your friends and being mad when someone else steals the seat right next to your crush so you can't wallow in one-sided sexual tension for hours (high school was a tough time for me). When Should You Take the SAT? There are seven SAT test dates offered over the course of the 2016-2017 school year, so you have lots of choices, particularly if you're a sophomore or junior. If you plan on taking the SAT as a sophomore, you should probably wait until the second half of the year. The top three dates for sophomores are May 2017, June 2017, and March 2017 in that order. As a junior, you could choose to take the test at any time during the year. You'll have to make an informed decision based on how prepared you are. The best strategy for most people is to take the SAT in August, October, or November, study from the results, and go for a retake in either May, June, or the following August. You might fit in a third test date in the winter, but only if you feel that you have the potential to improve substantially from your fall scores. If you'll be a senior and want to take the test one last time, your best bet is the August test date followed by the October date, which come before the hectic application season. November is also a possibility. I'd try to avoid taking the test as late as December, but if one of this datesis the only one that works for you and your schools will accept scores from tests taken that late in the year, then those are acceptable last-resort options. It's a great idea to plan out your testing schedule in advance so you don't forget to sign up for an important date. Consider the advice in this article and your college plans to come up with the best way to structure your standardized testing over the course of the upcoming school year! What's Next? Still not sure whether you should take the SAT or the ACT? Read our guide to choosing the best test based on your strengths and weaknesses as a student. Setting practical goals is a huge part of the process of standardized testing. Learn how to calculate a target score for the SAT based on where you plan on applying to college. If you're a junior or senior, you may be trying to decide whether or not to retake the SAT. Follow this three step process to figure out the best course of action. Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Retail Marketing Essay Example | Topics and Well Written Essays - 3000 words

Retail Marketing - Essay Example Marketing dictates the ability of a retail company to grow. The concern of this paper is to investigate the retail marketing of A&F by evaluating the following areas merchandise range and assortment, marketing communication, store layout, design and visual merchandising, customer, and retail mix among other aspects that have led to the growth of the retail company. Merchandise Range and Assortment A&F began its clothing retail by concentrating on clothes for age range 18 to 22, today the trend has changed and the retail company has brought a wide range of merchandise products in its stores (Funding Universe. 2012:1). The stores in Warwick United Kingdom do not only address the needs of the above age range, but also have brought products for other age ranges. The company retail history reveals that the merchandise stores of the company started with attires geared for sporting adventures, and fishing adventures. The company credits its merchandise ideas to the early ventures in all sta ffs required for sporting for the above age range. The focus of the retail company today promotes the American wear, which includes underwear, jackets, swimming shorts, vintage polos, and T-shirts (Funding Universe, 2012:1). Other assortments include shirts and sweaters, pajamas, scarves, belts and other assortments, which are styled with the American fashion. A&F has recognised the need to create stylish apparels, which can attract the young age as well as the middle and old age (Hephaestus Books, 2011:120). The assortment for women and men come in different styles. For instance, shirts have various sleeves techniques; some are short, long, curling, or sleeveless. The range also caters for women needs by capturing the stylish pattern demanded by women in response to fashion trend. The retail company has noted difference in response characteristics, which influences its merchandise range (Funding Universe. 2012:1). For example, assortment for belts provides a wide range of styles, w hich depend on colour, mood that the intended consumer wishes to portray in the society. Sports gear reflects that the society is in the sports moods while swim costumes illustrate swimming mood. For examples, some belts are slim with big buckles while others have stylish buckles, which suit the diverse needs of the consumer. It is important to note the customer behaviour for the targeted merchandise planning. Market analysts believe that merchandise assortment must target a given target population if the retail business intends to succeed (Dunne, et.al. 2010:129). A&F have applied the same argument to locate is stores targeting specific consumers. Beauty is a factor of concern for the store because the target age bracket 18 to 22 has many expectations in life. The dream of their world differs from the views of the old age. For examples, dressing crazy or the American wear fashion speaks of the great adventures that the age range seeks to display in the society. Shapes are crucial t o the merchandising range for this store. The retail has provision for slender or slim to heavy built bodies. Some people like free fitting apparel while others like tight fitting clothes. The brand category offered in the store does not only favour the immediate age but also targets to influence other range. For example, the idea of brand variety offers a wide opportunity for the consumers to choose. A single, brand limits consumers from choosing the products, which the stores has. Studies have

Busniess in China Research Paper Example | Topics and Well Written Essays - 1500 words

Busniess in China - Research Paper Example By 2009 it was holding the largest foreign currency reserves amounting to $2 trillion and was also the largest holder of US treasury bonds (Tse, 2009). It has also become a world leader in international trade with import export forming 60% of its GDP (Tse, 2009). 1.3 billion Population of the country represents a huge market potential which no company can afford to ignore. Economy Based on the development level, the country is divided into three economic regions which are eastern, middle and western regions (Ma and Li, 2004). Eastern region is most advanced with good infrastructure, advanced cities, good management and administration (Ma and Li, 2004). Special economic zones have been setup by the government in this region to provide better development opportunities. The middle region is not as well developed as the Eastern. However, it has well developed industry and is the main region which produces grain, edible oils and cotton (Ma and Li, 2004). The Western region is still underd eveloped but has huge development potential for trade because it is the passage to other countries (Ma and Li 2004). Industry forms 46.8% of the GDP and industrial production growth rate stood at 11% as per 2010 estimates (cia.gov, 2011). Culture Because of the country’s socialist background, its culture is highly influenced by this ideology. The Chinese put a great emphasis on relationships than transactions and power distance in an organization (secureonlineorder.net, n. d). The Confucian philosophy which they follow focuses on collectivism rather than individualism. They believe in what they call â€Å"Guanxi† that refers to a â€Å"network of relationships among groups that cooperate and support one another† (secureonlineorder.net, n. d). This is considered as legally valid and not bribery and is indicative of personal closeness through exchanging of gifts and frequent contacts with retailers, suppliers, local government officials and banks. Chinese are not too keen to focus on detail and technical expertise with their leader’s autocratic behavior being accepted in return for security and harmony. Their communication is also less verbal and more through body language. They are never direct at saying â€Å"no† to things and rather express it through facial expressions and other roundabout ways (legacee.com, n. d). They feel that business relationships are the foundation of businesses and not any written agreements. Language problem is a barrier to exchange of ideas with the western organizations. Analysis of findings Facility location After having analyzed the economy and culture of China we need to first look at the location of the new facility. As seen earlier, Eastern China is the most developed area hence; there would be stiff competition for resources there. The Western area is now the new focus area for the government hence the new facility should be located there. The region accounts for 71% of China’s total land area and 29% of China’s total population with ready availability of labor force (Tan, 2010). Facility cost here is 50% less than the Eastern region while warehousing, construction and office lease is as low as one third to three quarter of the cost (Reinhardt, 2005). Thus providing facilities to the employees like housing will not be a major issue with respect to cost or availability in any of the Western towns or cities. There will be some problems as infrastructure and communications network are not as well developed

Influx of Migrant Workers Is Not a Good Move Essay Example for Free

Influx of Migrant Workers Is Not a Good Move Essay In today’s competitive world of development, Malaysia perceives a huge aim of becoming an industrialized country in this region. In order to accomplish the mission, the workforce definitely is being empowered and one of the methodologies used is importing migrant workers. This is a good step indeed for Malaysia’s development; however in the present the issue of migrant workers flooding our country is uttered to be tormenting. Despite the fact that the influxes of foreign labors are such assisting shoulders to our country’s competitiveness in industrialization, I believe that their invasion to Malaysia is not a good move. Those who opposed to the decision agreed that the increment of crime cases and social problems in our country are the doings of our Malaysians itself. This is because there are over 20 million numbers of Malaysians in this country, compared to only 1.9 million of registered migrant workers here. However, this fact is conventional. There are many crime cases are proven done by foreign labors such as robbery and murder that donated to the increasing of the already huge numbers of crimes done caused by Malaysians. For instance in the famous local television program 999 on 7th of April 2011, they had revealed that Kota Bharu Police Contingent had made a raid in a budget hotel near Kota Bharu and they managed to catch a couple of foreign workers having illegal sexual intervention as well as possessing drugs. People should understand the word of ‘increment’. When a little number of crimes is done frequently, it will surely contribute to the increment of crime cases to our country and its possibility to be severer is high. Next, the opponents also claimed that our Malaysians are too picky compared to migrant workers in terms of hunting jobs. This is because they believe that many employers offer low payment to Malaysians as much as to the foreign labors. However, in this situation we cannot put the blame on our people only. According to Evelyn Devadason of East Asian Bureau of Economic Research, there are a total of 1.9 million registered foreign workers, constituting approximately 21 per cent of the workforce (2011). The total, added with another millions of unregistered foreign labors is enough to make the job opportunities amongst Malaysians flounder to be restricted. In a project paper entitled Migrant Labor in Malaysia: Impact and Implications of the Asian Financial Crisis written by Syarisa Yanti Abubakar, she mentioned that NEAC (National Economic Action Council) reported at 1998 that the crisis or poverty amongst Malaysians was caused by limitations imposed on labor absorption and income-earning opportunities (2002). One of the factors of the limitation was because of influx of foreign labors. Employers tend to hunt migrant workers because they do not demand expensive payment. However, by without anyone realizing the opportunity of our Malaysians to get a job becomes narrower. In addition, not all of Malaysians are picky when it comes to finding a job. It is just that the chance for them to work is closed due to influx of migrant workers. Apart from that, the opponent of the notion of invasion of migrant workers is a good move agreed that issues regarding the problems caused by migrant workers can be settled in a very civilized manner. Small issue can be brought over into a disputation by without causing conflicts among countries. Nevertheless, the influx of migrant workers into our country can still bring negative impacts between Malaysia and its collaborating countries. Many parties are inclined to take any issues, be it small or big, diminutively by without grasping that relationship between Malaysia and partnering countries such as Indonesia, Myanmar and Philippines can be affected. For example, the case of abuse of an Indonesian maid, Nirmala Bonat few years ago had contravened a conflict between two countries. Not only that, few cases happened over migrant workers in Malaysia had also caused inconvenience among Malaysians who stayed overseas due to threats. A bond-breaking can lead to economic downturn to both countries involved. In conclusion, this essay has shown that the influx of migrant workers is not a good move at all. Government and private parties should reconsider about taking more migrant workers into our country so that any more serious issues will not occur as the saying goes, prevention is better than cure. It is reasonable to have migrant workers as assisting shoulders to our country’s development but there should be limitation in terms of numbers of them. Regarding the already flooding issue of problems caused by influx of migrant workers, equal treatment for them must not only be provided but also enforced so that all parties will get the win-win situation.

Ku Klux Klan :: essays papers

Ku Klux Klan To my dear parents, I regret to inform you that by the time you are reading this I will have begun my journey west. Times have grown harsh I can no longer bear to live in the shadows of this family’s actions. As I have grown, it has become more difficult for me to deny the actions of daddy and uncle Wesley. While you have done everything you can to raise me in your image, your actions outside of our house have made that impossible. You have imposed your views of racial hatred and prejudice on me for long enough. Now that I am sixteen I am able to see what you really are: scared to lose your job to a colored man who would work twice as hard as you for half the money. The day will come when your actions will comeback to haunt you. As years pass you will realize that your hatred for an innocent race has cost you what could have been a beautiful relationship with your only son. Word of the klan’s latest hate crime has reached me, and I can only assume your involvement. I consider all these events awful random acts of fear and hatred but this one especially perturbed me. People won’t respond to your weak attempts at instilling fear in them. You burn a cross; you kill a cat; while its wrong I can live with it, however when you decide to end the life of another person over a mere four acres of land I can not stand by and say nothing. While the elderly coupled you brutally massacred was nothing but two useless defiant niggers to you, they were friends to me. They were the family that you could never be. They cared about me and did not force me into their beliefs. Everyday while you forced me to slave away my childhood in the grocery store to pay for your acts of bigotry, the Holberts took me in as one of their own. Mr. Holbert began working at the market for almost eight months ago and did amazing work. He was a good man who would never turn down another man in need. That’s much more than I could ever say about you. You and Wesley along with half of Lake City sat around eating your deviled eggs and drinking your lemonade (Ezparsa 2) while two innocent citizens with the same rights as you and I fell victim to a mob of scared white trash.

Coffee Shop Essay

The purpose of this marketing plan is to outline the complete marketing strategy, tactics, and programs for Dot. L Coffee (hereafter, â€Å"Dot. L†). Dot. L is a specialist Coffee Company that focuses on specialty coffee of Latte, coffee based products and foods as well. Dot. L is a new coffee shop in the river side district. Dot. L will be known for over 6 flavors of latte, coffee and coffee based products. In addition, light snacks and sandwiches will be offered to accompany the cappuccino and coffee based products. The cafe establishment will play modern music for ambiance and provide free wireless internet access for patrons to attract professionals in the nearby business areas. The mission of Dot. L is in the vanity of the city, Dot. L can bring you the ease of a precious. Dot. L will be unlike other cafes in that it will introduce customers to the different flavors of coffee and foods in a leisure non pressure environment. Furthermore, in a competitive market like Starbuck, Dot. L hopes to set itself apart by reaching out to those diversity flavors of latte without the high prices. The target market consists of two market segments: †¢ People who are deeply in love latte and people who hope have a relaxing time †¢ Business people from the downtown business centers and professional buildings Situation analysis is explored. This includes an overall marketing environment analysis for the company as well as more specific situation analysis such as competitor and customers action for the marketing analysis. An evaluation is conducted followed by an action plan outlining how to achieve the marketing objectives, which includes: promotion, price discounts, a bi-monthly newsletter, advertising in television and search for new channel partnerships. Company overview and the Mission Statement Dot. L will be a distinctive coffee shop which have own characteristics and culture that will serve the river side residential district. The coffee shop offers flavored latte and other coffee products, light snacks, foods and free wi-fi service for customer surfing on-line. The Dot. L primary place of operation will be located on the river side with nice view of Brisbane River. The business persons in the office building will add to the number of patrons and the circumstance their also can attract consumer to choose that place. There are plans to open additional locations after 3 years of operation. Dot. L will operate from Monday to Sunday. Monday thru Thursday, five employees will be working from 10 a. m. to 10 p. m. Friday and Saturday will work the same; however, three employees closing will work until 12 a. m. The cost for each full time labors might be 16 dollars per hour and the cost for part-time labors might be 9 dollars. The name of this coffee shop is Dot. L which means L refers to latte. Therefore latte as company core coffee products and latte art can be discovered in Dot. L. [pic] As stated in the company’s mission statement: Dot. L aims to be the cafe have own style and culture in Australia. In the vanity of the city, Dot. L can bring you the ease of a precious. Table of Contents Executive Summary2 Company overview and the Mission Statement3 Introduction6 Product Description6 Environmental Scan7 Economic environment7 Legal, political and regulatory environment8 Social and cultural environment8 Technological environment9 Competitor9 Market research10 Customers12 Marketing objectives and Market tactics12 Marketing objectives12 Product12 Price13 Place13 Promotion14 Marketing Tactics15 Market forecasting16 Action plans17 Financials18 Control20 Conclusion21 Reference list:22 Appendix 124 Introduction This marketing plan examines the steps required to reposition Dot. L cafe in the Australian marketplace. Dot. L is a cafe brand will locate on river side in Brisbane. Dot. L offers a variety of coffee, specialty coffee of Latte, coffee based products and foods. In addition, in order to attract consumers latte art also be adopted into the coffee products. Basically the price for the regularly coffee the price will not over four dollars. The cafe will focus on the business people and normally customers. Dot. L in Australia employ approximately 30 labors includes chiefs, shop assistant, shop keeper, senior manager. The Dot. L brand name comes from its core products will offer in the cafe that aim to: 1. Attract consumers 2. Build brand 3. Trade profit achieve about 8-10% The marketing plan followed by analysis the situation in marketplace, competitors analysis for the Dot. L entry into the market. Furthermore, market research and customers analysis will provide to assist the Dot. L to locates the market accurately. It also considers the market forecasting and financials for the three-year period. Product Description The Dot. L will offer many items that would have perfect taste. From traditional coffee to the light snacks and foods, Dot. L will offer something traditional and original for all tastes. Daily latte specials will be offered, featuring a different blend and flavor each day. The cafe specialty will prefer to European style design. The six different lattes are includes: cafe au lait; ghetto latte or bootleg lattes; hot or iced latte versions of chai, matcha, and Royal milk tea; red latte; latte macchiato and Caffe latte. Latte and Coffee will be sold in three sizes, with prices ranging from $2. 00 to $5. 00. Flavors will be available at an additional charge of $0. 50. Espresso, cappuccino, mocha, and other specialty drinks will be available in two sizes and will cost $3. 75 and $6. 50. Environmental Scan. Economic environment Robust business, consumer confidence and high export price for raw materials have fuelled the economy for 16 years. Australia has a strong economy with per capita gross domestic product (GDP) of $ 38,000(CIA, 2009), and GDP was estimated to be growing at 3. 8% annually (CIA, 2009). However, in 2008 with the impact of the global economic crisis, manufacturing output and employment started to falter, and the Australian economy headed into a severe slowdown (Jackson, 2008). Even through, in 2010 the economy has begun to turn for the better, the consumers’ purchase tendency is not recover. As both cause and effect, consumers cut back on spending, specifically on food, clothing, furniture, entertainment, cars and mobile phones (Uren, 2008). The economic conditions in Australia present opportunities and risk for Dot. L. The decrease in consumer spending will force cafe industry to seek specialist assist to retain customers and maintain sales. In the other hand, this will increase the demand for specialist service like Dot. L which can provide business men have plcae to release pressure. However, the reality of a downturn may cause retailers to cut back on all spending including on retail consulting and training services. Additionally some retailers are likely to go out of business. Legal, political and regulatory environment Small business branding through labeling and packaging conclusively builds company and product recognition. Positioning the unique product through private label aimed at the target market results in an effective, low cost marketing strategy. It is the solution to getting customers into the store and back again and again. In American, the government publishes a legislative memo of a cyber-cafe restriction in 2006 (New York Civil Liberties Union, 2006). The China government also publishes the same restrictions. Because most of the cafe will provide the service of internet, so, they should pay attention to theses legislative issue (Rodnin, 2005). Social and cultural environment According to Australian Coffee Traders Association, Annual General Meeting 2006 that pointed out overall speaking, the Australian coffee market is very competitive but consumers are brand-loyal (ACTA, 2008). Australia is a country of different immigrants, especially proud of a traditional strong coffee culture started by European immigrants(AusFoodNews,2010). The strong coffee culture of Australia has influenced growth in coffee shops, especially among the younger generation. Coffee drinking has become an integral part of the modern lifestyle. In Australia, the specialist coffee shops have become more than just a place to drink coffee. Increasingly, coffee shops serve as places to meet for business and pleasure – a location for peace and quiet away from home and office. ACTA (2008) stated that more than one billion cups of coffee are consumed in cafes, restaurants and other outlets each year, this is an increase of 65% over the last 10 years. The Coffee consumption of Australian per capita has doubled over the last 30 years (ACTA, 2008). According to a new report by Euromonitor International – â€Å"Consumer Foodservice in Australia†. (2004) the number of transactions through coffee shops grew by 7% and value sales grew by almost 29%. Technological environment Technological advances in Australia have resulted in an increase usage of the internet. This has resulted in all industry expanding into a new channel: offering services, marketing and selling products over the internet. For Dot. L, the cafe can take this advantage which is using intern as the company’s channel to promote the marketing. Competitor. The popularity of franchising as a business opportunity in Australia has also had a significant impact on the number of chain specialist coffee shops, such as Gloria Jean’s, The Coffee Club, Zarrafa’s Coffee which expanded mainly through franchising (Market Research World, n. d. ). Euromonitor International’s research shows that the Gloria Jean’s chain had the largest increase in outlets in 2004, thereby boosting its market share from 28% in 2003 to 37% in 2004. Gloria Jean’s has already opened over 900 shops around the world, and 407 stores are established in Australia-wide. Therefore, Gloria Jean’s can be regarded as the most powerful competitor. The Coffee Club has expanded its business to overseas, including Beijing, Bangkok, Dubai and Thailand. It has had more than 200 stores across the whole world. Compared with these two brands Gloria Jean’s and The Coffee Club, Zarrafa’s Coffee is a young brand. The brand comes from Gold Coast, and it only has 14 years history. Zarrafa’s Coffee has 41 stores across South East Queensland. Consequently, Zarrafa’s Coffee can be thought as the least powerful competitor for Dot. L. According to the report, sales of hot drink products in Australia surpassed A$1350m in the year 2008 and is expected to be worth A$1473m in 2013, with the coffee category accounting for the largest share followed by tea (Trading Room, 2010). It can be assumed that more people might enter the cafe industry. Market research In this section is to present the research about the marketing research for the Dot. L Coffee. Since this is a brand, the main goal of the Dot. L Coffee is to establish brand awareness among the target audience, which is business people, and 94 percent of them are aged 25 to 40. In this research, it chooses 10 male and 10 female to do the interview. Figure 1: The Frequency of the respondents to have coffee [pic] Figure 2: The Buying Habits of the Respondents [pic] According to the figure 1 and 2, of the business people that polled, 70 percent said they have coffee every day. And a full 58 percent said they prefer to enjoy coffee in the cafe. Others will enjoy coffee in their office or at home, here, 52 percent of them will buy the coffee products in the coffee shop, and 47 percent of them prefer buy it form the supermarket. Figure 3: The Acceptable Price per Coffee of the Respondents [pic] 45 percent of the respondents said that they would like Latte, and both of respondents who prefer Espresso and Mocha are divine 15 percent, 25 percent of respondents choose Cappuccino. Referring to the figure 3, 70 percent of them represent the acceptable price per cup of coffee is $3-8 dollars, and below $3 dollars and above $8 dollars will share the same percentage of 15 percent. Take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. Both of TV and magazine were divine 30 percent of the total population. And 20 percent of people prefer print advertisement. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure. Customers The primary target market for the Dot. L Coffee will be the local business people. The cafe will be a sit-down coffee shop with wi-fi connectivity. The cafe will serve a variety of flavored latte, coffee products, beverages, sandwiches, and treats to local customers. The target market consists of two market segments, that is people who are deeply in love latte and people who hope have a relaxing time; and business people from the downtown business centers and professional buildings. Marketing objectives and Market tactics Marketing objectives The purpose of this marketing plan is to launch a cafe with delicate bakery, and professional coffees and which will bring simple cozy and friendly atmosphere. Based on the product features and marketing 4P principles, the three years’ specific marketing plan will be given as the following to ensure objectives and expectations are met. Product First off all, the key customers are those people who fond into Latte which means the product image is designed as professional Latte maker with friendly, easy communicate, happy relationship atmosphere. In order to match the product concept: simple and cozy so that the color of the cafe should be designed as clean, comfortable. And the coffee cup and tableware would be designed to match the interior decoration as mildness and simple. The main special coffee is Latte. Meanwhile, espresso, cappuccino, mocha, and other specialty drinks will be available too. The latte flavors will include vanilla, chocolate, and caramel. This can be designed as the first year menu and in the following three years the product will be developed according to the market trend. Price The Dot. L cafe will specially offer delicate bakery with other beverages such as soda and juice. Coffee will be sold in three sizes, with prices ranging from $2. 00 to $5. 00. All prices take into consideration the cost of material, 25% for food and 45% for beverages. Espresso, cappuccino, mocha, and other specialty drinks will be available in two sizes and will cost $3. 75 and $6. 50. All different deserts will be sold by the slice such as cheesecake, chocolate cake, muffin, sandwich and cupcake. Prices range from $2. 75 to $8. 00. The frequent customer can join the membership and participate the buy 10 get one free activity. Place The cafe name Dot. L is from the coffee Latte which is combined with espresso and steamed milk. Hence, the image of the cafe will deliver simple and warm message to customers. The location of Dot. L will be choosing at Brisbane river side. The space will be designed with a glass room and interior will be more concise and mediterrane an style. The common area will have white coffee tables surrounded by plush chairs and sofas and allow customers to set up laptop and spread out paperwork. The walls will be painted into warm color to enhance the relax and friendly atmosphere. Promotion Besides, in order to develop the market and receive good reputation from the very first. The Dot. L Cafe will be promoted in a variety of ways. The annual budget allotment for advertising is $19,904 for the first year of operation. These monies will be distributed as follows: 1. Southern Star –  Southern Star will be printed monthly showing the nightly specials. They will be distributed throughout the area on cars, handed out at the library, delivered to the local office buildings, and posted on street signs and other obvious places. 2. Radio –  The cafe will run many radio spots on local radio stations. The ads will feature the daily coffee specials and will air during the morning and afternoon drive times to capitalize on drive-by traffic. 3. Entertainment –  The Dot. L Cafe will feature local entertainment every other weekend. The entertainers will provide music, poetry, art, and dancing. These events will be promoted through additional print and radio spots. Besides, Dot. L will engage in promoting premium varieties of coffee by educating their customers about the different coffees that are available. This strategy would lead to increased sophistication among customers. 4. Web Presence –  The Dot. L Cafe will promote the business and specials over the Internet through a website. The website will be updated monthly to advertise specials and product offerings. The Radio and newspaper advertisement could be launch at the first half year to attract more customers. Entertainment and web presence should be developed as long term promotion plan in the next three years. The Dot. L Cafe will promote itself to its new customers by offering discount memberships for frequent consumers. There will be buy 10 get one free card available for coffee. The remaining  advertising  budget  will be used to print membership and frequent consumer cards. Serve the highest quality food and beverage and meanwhile maintain low cost of goods and inventory is one of the key objectives. Thus Logistics and distribution would be a crucial part as well. The fresh meats, cheeses, and  vegetables  will be purchased through good reputation food source distributors. The researching and negotiating of the best prices with distributors would be put into the project process too. Marketing Tactics To achieve the above marketing objectives, this plan considers the tactic through the marketing mix which includes product, promotion and pricing. Colour appeal, packaging and style are included in product section. As the before shown, the target market of the cafe is business people who works in downtown and modern buildings. These potential customers can be regarded as white collars and the middle class. They hold well-paid, and are to pursuit quality lifestyles. Based on these, the basic colour tone will be set as dark colour tone, such as brown and black. The logo of the cafe is to stress a simple but elegant style. Because Dot. L cafe is a new brand for customers, so the promotion strategy must be heavy to entice the brand trial. The advised promotion approaches are print ad, billboard ad and in-store promotions. Setting a billboard ad on the way to the city and riverside is strongly advised. The cafe locates on the riverside; for this reason, putting ad on ferry is recommended. The pricing objective is to appeal the people who take coffee daily. A regular size cafe au lait which is the main product is priced as $4. 50. The cafe can give 5% discount to people who hold senior card. Furthermore, a point card can be given in the store when customers are making purchase. The card allows that customers can get 1 free coffee after they buy 9 coffees. Market forecasting There are more than 100 cafes in Brisbane, and 17 cafes exist in Southbank where a part of riverside is. According to one market research (Weston 2010), more and more Australian have already totally accepted the coffee culture; in addition, they are very to enjoy this culture. Therefore, a big growth on takeout coffee is brought by this social change. As a matter of fact, the flourishing demand of coffee drinking directs to the blast of many specific coffee shops. According to another research, Australians prefer to coffee with milk rather than other styles. Datamonitor’s Market Data Analytic (MDA) database indicates that retail coffee sales in Australia gained around A$752m. The Australia coffee market is in the second place around the Asian Economic in 2008. Another research predicts that the total amount around A$473m of profit can be reached in 2013. All in all, it can be concluded that there is a huge potential in the cafe market. Action plans According to the planed given above the relevant GANTT chart will guide this project go smoothly complete on time. Figure 4: The Dot. L Project Schedule |Dot. L | |? |? | |Start-up Assets to Fund |$26,000 | |Total Funding Required |$88,290 | | | | |Total Assets |$26,000 | | | | |Liabilities and Capital | | |Liabilities | | |Total Liabilities |$33,290 | | | | |Capital | | |Planned Investment |$55,000 | |Loss at Start-up (Start-up Expenses) |($62,290) | |Total Capital |($7,290) | | | | |Total Capital and Liabilities |$26,000 |. 2. Break-even Analysis Break-even data is presented in the chart and table below. [pic] Figure 6: Break-even Analysis |Monthly Units Break-even |7,294 | |Monthly Revenue Break-even |$18,462 | |Assumptions: | | |Average Per-Unit Revenue |$2. 53 | |Average Per-Unit Variable Cost |$0. 63 | |Estimated Monthly Fixed Cost |$13,847 | 3. Projected Profit and Loss In the first year, the Dot. L Coffee will have sales of about $533,764 of operation. In year two and three the Dot. L will have sales increases of about 10%, resulting in sales of $576,551 and $622,575, respectively. Operating expenses are $304,136 for year one, $327,694 year two, and $353,326 year three. The results for the first three years of operation are net income of $36,521 for the first year, $42,356 for the second year, and $47,819 for year three. Control Dot. L will continually evaluate the marketing environment, particularly the economic environment, due to the economic downturn, and the competitive environment. Further, in relation to the specific tactics undertaken by Dot. L for the 36 month period, each will be assigned a person who will be responsible for the success of the tactic, as well as a specific final review date. |Tactic |Responsibility |Review date | |Promotions to focus on augmented product and core product |Marketing Manager |May 2010 | |benefits | | | |Determine price discounts and rollout strategy to clients | | | |Create newsletter and implement process for it to be |Management Team |Aug 2010 | |distributed monthly | | | |More Direct-response advertising in television |Marketing Manager |Sep 2010 | |Implement selling short-term modification recommendations | | | |Search for distributors with which to form channel |Sales Director |Jun 2011 | |partnerships |. | | |Expand business to more location |Marketing Manager |Mar 2012 | | | | | | |Channel Manager |Nov 2012 | | | | | | |Sales Director |Jan 2013 | Conclusion This report sets out the marketing plan for Dot. L in Australia. It was decided that, Dot. L aims to be the cafe have own style and culture in Australia. In the vanity of the city, Dot. L can bring you the ease of a precious. The marketing strategy was explored, including each of the marketing mix areas, and tactics were recommended relating to direct-response an promotions, price discounts, and find channel partnerships. It is believed that there is opportunity for Dot. L to built own brand culture and expand in cafe industry’s marketplace. It is, therefore, this marketing plan can assist Dot. L growth in the marketplace. Reference list: Acta (2008). AUSTRALIAN COFFEE STATS. Retrieved May 16, 2010 from http://www. acta. org. au/article. php? a=2 Hofmann (2008). Specialist coffee shops in Australia see vigorous expansion. Retrieved May 17, 2010 from http://www. franchiseek. com/Market_Trends_Coffee_Shops_Australia_0706. htm Jellie (2006). Coffee by numbers. Retrieved May 17, 2010 from: http://www. smh. com. au/news/good-living/coffee-by-numbers/2006/07/17/115298845 5398. html New  York  Civil  Liberties  Union(2006),  Legislative  Memo:  Cyber-cafe  Restrictions Retrieved May 17, 2010 from: http://www. nyclu. org/content/legislative-memo-cyber-caf%C3%A9-restrictions-2006 Rodnin(2007),  Motherboard  makers  may  be  affected  by  Internet  cafe  restrictions  in  China,  Retrieved May 17, 2010 from http://www. vaosoft. com/forum/index. php? showtopic=441&pid=612&mode=threaded&show=&st=0 Shaun Weston (2010). Australian love coffee. Retrieved May 15, 2010, from http://www. foodbev. com/report/australians-love-coffee Trading Room (2008). Australia a nation of coffee drinkers. Retrieved May 17, 2010 from http://www. tradingroom. com. au/apps/view_article. ac? articleId=1196615 Wong (2010). Aussie cafe culture accounts for ‘biggest growth in coffee’. Retrieved May 17, 2010 from http://www. ausfoodnews. com. au/2010/03/04/aussie-cafe-culture-accounts-for-biggest-growth-in-coffee. html Appendix 1 The Questionnaire of the Coffee Market. This is a marketing research of the style, habits and opinions of coffee in your everyday life. Section 1: Basic Personal Information 1. What is your gender? A Male B Female 2. What is your age? A 18-25 B 26-30 C 30-40 D Above 40 3. What is your Occupation? A Students B Business men C Employee D Others 4. Are you married or single? A Married B Single 5. What is your family’s size? A 1-2 person B 3-5 person C 6-8 person D Above 8 person Section 2: 6. Where can you get the information about coffee? A Internet B Magazine/ newspaper C TV D Print Advertisement E Others 7. Where are you usually buy the coffee product? A Supermarket B Internet C Coffee shop D Others 8. How offen do you drink coffee? A Every day B 3-4 times per week C Once a week D Never 9. Where do you usually drink coffee? A Cafe B At home C At office D At campus E Others 10. What kind of coffee would you like? A Latte B Espresso C Cappuccino D Mocha E Other specialty drinks 11. How much of a cup of coffee is acceptable for you? A $2-3 /cup B $3-5/cup C $5-8/cup D $8-10/cup E Above $10/cup Thank you for your participation!!!

Gender Stereotypes Essay

Gender stereotypes are type of generalized or oversimplified perceptions, impressions, images, or opinions about men and women (Santrock, 2007, p. 177) It is also the presumption that a certain behavior or trait belongs to certain gender and cannot be applied to the other. In short, gender stereotyping can also involve assigning a certain label to a particular gender. One of the most common gender stereotypes are the ones associated with feminine and masculine behaviors. For example, it is common for most people to perceive that males should always be aggressive and tough. In addition, generally, in emotional situations, men are expected to hold their own and not breakdown or cry. It is also a general perception that young males should always strive to be athletic and active in sports and play toys such as guns, cars, and weapons. On the other hand, there are also several female stereotypes. For example, females are generally perceived to be emotional and are the first ones affected during a dramatic situation. In other words, females are expected to be more sensitive than males. Moreover, females are also generally perceived to be always demure and reserved. Furthermore, sexism is the attitude or idea that one gender is less valuable or weaker than the other or that one gender is better and superior than the other (Santrock, 2007, p. 178). It generally has two forms: old-fashioned and modern sexism. Old fashioned sexism is the belief that there should be differential treatment between women and men because women are significantly inferior to men while modern sexism is the rejection of the belief that there is still antagonism and discrimination towards women and their rights (Santrock, 2007, p. 178). One example of old fashioned sexism is when a male employee has a problem of having a female supervisor or boss. On the other hand, an example of modern sexism is when a male lawyer denies that there is discrimination against women even after his law firm rejected a potential lawyer partner simply because she is a woman. References Santrock, J. W. (2007). Adolescence 12th edition. McGr

Global buisness Essay

Global buisness Essay Global buisness Essay Argentina, the second-largest country in Latin America, occupies most of the southern part of the South American continent. It is bounded by the Atlantic Ocean in the east and south; its neighbours are Brazil and Uruguay to the North-east and east, Bolivia and Paraguay to the north and Chile to the West. The terrain is made up mostly of Low or Flatlands, although it also features some major mountain ranges and tablelands situated at a high altitude above sea level. Argentina is a federal country, divided into 23 provinces which have the same political status as the Australian states. The country is divided geographically into six regions: the Pampas, the North-West, Cuyo, the North-East, Mesopotamia, and the Patagonia and South Atlantic Islands, Malvinas being the largest. Like Australia, Argentina also claims sovereignty rights over part of Antarctica. Disadvantages: High crime rate, economically uncertainty, expensive gas, long distance from Buenos Aires to others touristic att ractions as Bariloche, Glaciar Perito Moreno, the Beaches or Iguazu Falls. Total population of Argentina as estimated in the year 2013 in the month of July was about 42,610,981 persons. Majority of the population resides in the Buenos Aires province. Only 0.5 5 of the total population comprises of the indigenous population of Argentina. These people are the Collas, Mapuches, Tobas, Chiriguanos and Matacos. The major cities and bigger provinces of Argentina like Buenos Aires, Chaco,

Battle of York in the War of 1812

Battle of York in the War of 1812 The Battle of York was fought April 27, 1813, during the War of 1812 (1812-1815). In 1813, American commanders around Lake Ontario elected to move against York (present-day Toronto), the capital of Upper Canada. Though lacking in strategic value, York presented an easier target than the main British base on the lake at Kingston. Landing on April 27, American forces were able to overwhelm Yorks defenders and captured the town, though promising young commander Brigadier General Zebulon Pike was lost in the process. In the wake of the battle, American troops looted and burned the town. Background In the wake of the failed campaigns of 1812, newly re-elected President James Madison was forced to reassess the strategic situation along the Canadian border. As a result, it was decided to focus American efforts for 1813 on achieving victory on Lake Ontario and the Niagara frontier. Success on this front also required control of the lake. To this end, Captain Isaac Chauncey had been dispatched to Sackets Harbor, NY in 1812 for the purpose of constructing a fleet on Lake Ontario. It was believed that victory in and around Lake Ontario would cut off Upper Canada and open the way for an attack on Montreal. In preparation for the main American push at Lake Ontario, Major General Henry Dearborn was ordered to position 3,000 men at Buffalo for a strike against Forts Erie and George as well as 4,000 men at Sackets Harbor. This second force was to attack Kingston at the upper outlet of the lake. Success on both fronts would sever the lake from Lake Erie and the St. Lawrence River. At Sackets Harbor, Chauncey had rapidly constructed a fleet that had wrested naval superiority away from the British. Meeting at Sackets Harbor, Dearborn and Chauncey began to have misgivings about the Kingston operation despite the fact that the objective was only thirty miles away. While Chauncey fretted about possible ice around Kingston, Dearborn was concerned about the size of the British garrison. Instead of striking at Kingston, the two commanders instead elected to conduct a raid against York, Ontario (present-day Toronto). Though of minimal strategic value, York was the capital of Upper Canada and Chauncey had intelligence that two brigs were under construction there. Battle of York Conflict: War of 1812Dates: April 27, 1813Armies Commanders:AmericansMajor General Henry DearbornBrigadier General Zebulon PikeCommodore Isaac Chauncey1,700 men, 14 shipsBritishMajor General Roger Hale Sheaffe700 regulars, militia, and Native AmericansCasualties:Americans: 55 killed, 265 woundedBritish: 82 killed, 112 wounded, 274 captured, 7 missing The Americans Land Departing on April 25, Chaunceys ships carried Dearborns troops across the lake to York. The town itself was defended by a fort on the west side as well as a nearby Government House Battery mounting two guns. Further west was the small Western Battery which possessed two 18-pdr guns. At the time of the American attack, the lieutenant governor of Upper Canada, Major General Roger Hale Sheaffe was in York to conduct business. The victor of the Battle of Queenston Heights, Sheaffe possessed three companies of regulars, as well as around 300 militia and as many as 100 Native Americans. Having crossed the lake, American forces began landing approximately three miles west of York on April 27. A reluctant, hands-off commander, Dearborn delegated operational control Brigadier General Zebulon Pike. A famed explorer who had traversed the American West, Pikes first wave was led by Major Benjamin Forsyth and a company of the 1st US Rifle Regiment. Coming ashore, his men were met by intense fire from a group of Native Americans under James Givins. Sheaffe ordered a company of the Glengarry Light Infantry to support Givins, but they became lost after leaving town. Map of the Battle of York.   Public Domain Fighting Ashore Outflanking Givins, the Americans were able to secure the beachhead with the assistance of Chaunceys guns. Landing with three more companies, Pike began forming his men when they were attacked by the grenadier company of the 8th Regiment of Foot. Outnumbering their attackers, who launched a bayonet charge, they repelled the assault and inflicted heavy losses. Reinforcing his command, Pike began advancing by platoons towards the town. His advance was supported by two 6-pdr guns while Chaunceys ships began a bombardment of the fort and Government House Battery. Directing his men to block the Americans, Sheaffe found that his forces were being steadily driven back. An attempt was made to rally around the Western Battery, but this position collapsed following the accidental detonation of the batterys travelling magazine. Falling back to a ravine near the fort, the British regulars joined with the militia to make a stand. Outnumbered on land and taking fire from the water, Sheaffes resolve gave way and he concluded that the battle was lost. Instructing the militia to make the best terms possible with the Americans, Sheaffe and regulars retreated east, burning the shipyard as they departed. As the withdrawal began, Captain Tito LeLià ¨vre was sent to blow up the forts magazine to prevent its capture. Unaware that the British were departing, Pike was preparing to assault the fort. He was approximately 200 yards away interrogating a prisoner when LeLià ¨vre detonated the magazine. In the resulting explosion, Pikes prisoner was killed instantly by debris while the general was mortally wounded in the head and shoulder. In addition, 38 Americans were killed and over 200 wounded. With Pike dead, Colonel Cromwell Pearce took command and re-formed the American forces. A Breakdown of Discipline Learning that the British wished to surrender, Pearce sent Lieutenant Colonel George Mitchell and Major William King to negotiate. As talks began, the Americans were annoyed at having to deal with the militia rather than Sheaffe and the situation worsened when it became clear that the shipyard was burning. As talks moved forward, the British wounded were gathered in the fort and largely left unattended as Sheaffe had taken the surgeons. That night the situation deteriorated with American soldiers vandalizing and looting the town, despite earlier orders from Pike to respect private property. In the days fighting, the American force lost 55 killed and 265 wounded, mostly as a result of the magazine explosion. British losses totaled 82 killed, 112 wounded, and 274 captured. The next day, Dearborn and Chauncey came ashore. After prolonged talks, a surrender agreement was produced on April 28 and the remaining British forces paroled. While war material was confiscated, Dearborn ordered the 21st Regiment into the town to maintain order. Searching the shipyard, Chaunceys sailors were able to refloat the aged schooner Duke of Gloucester, but were unable to salvage the sloop of war Sir Isaac Brock which had been under construction. Despite the ratification of the surrender terms, the situation in York did not improve and soldiers continued to loot private homes, as well as public buildings such as the town library and St. James Church. The situation came to a head when the Parliament buildings burned. Aftermath On April 30, Dearborn returned control to the local authorities and ordered his men to re-embark. Before doing so, he ordered other government and military buildings in the town, including the Governors Residence, deliberately burned. Due to foul winds, the American force unable to depart the harbor until May 8. Though a victory for American forces, the attack on York cost them a promising commander and did little to alter the strategic situation on Lake Ontario. The looting and burning of the town led to calls for revenge across Upper Canada and set the precedent for subsequent burnings, including that of Washington, DC in 1814.

London city Essay Example | Topics and Well Written Essays - 1000 words - 2

London city - Essay Example Although most nations were comfortable with the logo, Iranian reaction provoked intense debate and this attracted contribution of scholars, political leaders and the general public. This became a pressing issue that was likely to escalate to the extent of affecting participation of all countries in the Olympics. It is evident that such a logo can be of great socio-political insinuation if not well taken care of. The 2012 London Olympics logo is a jagged emblem that came in a series of colors. This included shades of pink, orange, blue and green. According to the chairman of the London 2012 Olympics organizing committee, the logo’s number 2012 was designed with the intention to make it appeal to the internet generation of today. The logo designed by Wolf Olins had the number 2012 jagged in a particular font that the designer deemed impressive (Garcia,7). However, this logo elicited a lot of debate over its design. This was owing to the different perceptions people had about the image. From Wolf Olins’ angle he just jagged about the number 2012 to get an impressive image attractive to the internet using generation but from other people’s perception, the logo had different meanings depending on their school of thought or rather their visual reasoning skills (Garcia, 9). First is the perception of the logo by Iranians. Iran was too taken by the 2012 London Olympics logo. Almost four years after the logo was designed a new perception by an Iranian athlete brought a twist to the perceptions about the logo. Tehran an Iranian athlete threatened boycotting the race unless the organizers moved with speed to change the logo. In his view or understanding, the logo depicted the word â€Å"Zion†. It should be noted that it was a jagged font that represented the four figures 2012 (Nudd, 1). The Iranian government on the other end had its perception of the same. According to

An Active and a Passive Student Essay Example | Topics and Well Written Essays - 500 words

An Active and a Passive Student - Essay Example The present research has identified that there are a lot of people who think that active students are better learners as compared to the passive students. Active students pay more attention in the class. They are not only physically present in the class but are also mentally present there. Active students take interest in the lecture and ask the teachers questions if they have any doubts. Active students tend to apply the concepts learned in the class on their personal experiences and share any useful insights with the rest of the class to promote the culture of learning and sharing. Active students tend to grab the concepts rather than cramming things up and are always up to date with the latest lecture because they have paid attention throughout the previous lectures. There are certain people who think that passive students learn no less than active students. Although they do not pay much attention in the class, yet they make sure that they do cover up the contents of the lecture w hen they get back home. Besides, in the present age, when the sources of learning are omnipresent, it is not a big deal for a passive student to acquire the knowledge if he/she did not listen to the teacher carefully in the class. Today, most students have full-time access to the Internet and can access any kind of knowledge they want to. If the passive students deliver their assignments on time, there may be no difference between the academic and professional achievement of an active and a passive student at all.The researcher states that active students are better learners as compared to the passive students. A student who does not pay attention in the class shows lack of interest in studies. Such passive students are unlikely to go that extra mile to cover up the contents of the lecture on their own when they get back home. In fact, most of the passive learners approach their friends when little time is left in the exams. Their friends cannot teach them as nicely and sincerely as their teachers can. Accordingly, the quality of learning declines. In addition to that, since passive students tend to learn things when just a little time is left in the exams, the knowledge stays with them for only a short while and they tend to forget everything in the long run.

Pop Science Essay Example | Topics and Well Written Essays - 1250 words

Pop Science - Essay Example Another mystery scientists are trying to explain is how the Egyptians managed to hoist the heavy pieces of granite upward without the technological advances of this age. Khufu’s pyramid alone which is the biggest of the three is made up of about 2,500,000 blocks and covers 13 acres. If each block weighs about 2 tons, then moving it up one step on a staircase is already taxing. One frequently visited theory is of another species more highly developed cognitively than the ancient men. There are many stories that pop scientists claim to be the reason behind the Great Pyramids of Giza. One common tale is that the pyramids are signals to another world in the sky. They are supposedly a beacon made by extra-terrestrials who had helped construct the buildings. Basically, popular scientists are saying that a higher being more intellectually advanced than ancient men were responsible for the pyramids because stone- age men were just not that smart. Some pop scientists find it curious ho w the pyramids seem to be lined up in the desert since their positioning closely resembles the placement of the stars in Orion’s belt. Robert Bauval, a Belgian engineer, proposed that the pyramids may have been built this certain way since the Egyptians believed in the god Osiris. Another feature that piqued Bauval’s interest was how the southern airshaft in the pyramid would be pointed to Orion in 2500 BC, leading to the theory that this might have been a way to send the Pharaoh Khufu’s soul to Orion. Using an astronomical program to find out how the stars appeared in the sky through history, writers Graham Hancock and Bauval claim that the only time the stars in Orion’s belt could reflect the alignment of the pyramids of Giza would be in 10500 BC. This is also when the Sphinx, following its gaze to the horizon, would be looking at the constellation Leo. Since this was even before the recorded and supposed dates of archaeologists studying the pyramids, B auval and Hancock suggest that a lost civilization more ancient than the one in Egypt during the time the pyramids were built should be credited for the structures. Aliens have been one of the most common and popular reasons for the construction of a number of enormous wonders around the world such as the pyramids and Stonehenge, a group of large and tall stones arranged in a circular manner surrounding other stones found in England. Popular scientists suppose that our ancestors from thousands of years ago lacked the mental ability to design or build wonders like Stonehenge and the Giza pyramids. During the time these wonders were built, popular scientists maintain that men on Earth were primitive and did not have the necessary physical or mental ability to execute such feats. With these said, popular scientists propose another culture altogether had come to Earth and had constructed these great structures. Professionals in the field of construction and building say that in construc ting buildings of today the acceptable settling rate is 6 inches in 100 years. The Great Pyramid of Giza surprises them since it has only settled less than half an inch in 5,000 years even when it weighs 13 billion pounds. Another amazing feature is how the sides of the pyramids align north-south, east-west. At an aerial view, the biggest pyramid manifests an angle of exactly 45 degrees. Mainstream scientists explain that the pyramids are indeed tombs for the pharaohs and that there are two theories